Adidas has launched legal action against Sydney-based retailer White Fox, saying the fast‑fashion label’s four‑stripe clothing is deceptively similar to its three‑stripe trademark and seeking to stop sales and obtain damages.
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Published 11 Oct 2026
Adidas has filed a lawsuit against Australian fashion label White Fox, accusing the Sydney-based online retailer of selling and advertising clothing that uses a four‑stripe design the German sportswear company says is “deceptively similar” to its long‑standing three‑stripe trademark.
According to media reports, Adidas wants White Fox to stop selling the items and to pay damages. The company says the four‑stripe look trades on Adidas’s reputation and could cause confusion with its distinctive branding.
Reporting indicates Adidas has taken the case to court in Australia. The Guardian states the claim is being heard in the Federal Court, where Adidas alleges White Fox is trading off its reputation by using a design it says is deceptively similar to the famous three‑stripe mark. Other outlets summarised the firm’s aims as stopping sales of the four‑stripe items and securing compensation.
White Fox is described in reports as an online fast‑fashion retailer based in Sydney. News outlets covering the story repeat Adidas’s central contention that the four‑stripe design infringes on the German company’s trademarked look.
Adidas’s three‑stripe motif is a long‑established element of the brand’s identity, and the company has in recent years been active in challenging uses it deems too similar. This dispute highlights broader tensions between established sportswear brands and fast‑fashion retailers over the use of design elements that may be seen as closely associated with major labels.
If Adidas succeeds, the outcome could affect how closely fast‑fashion brands can adopt stripe patterns and other design cues that resemble well‑known trademarks. A ruling ordering the removal of products or awarding damages would also reinforce the reach of established brands’ efforts to protect their visual identities in retail markets.
At the time of reporting, news outlets summarised Adidas’s legal action and its request for injunctions and damages. The Guardian provided the most specific procedural detail by identifying the Federal Court as the forum for the proceedings. Other reports repeated Adidas’s assertion that the four‑stripe items are deceptively similar to the three‑stripe mark and noted the company is seeking to stop White Fox from selling the clothing.
Neither Adidas’s full legal filing nor a public response from White Fox was cited in the reports summarised by media outlets. The case is likely to proceed through the Australian court system, where further filings, hearings and any judicial decision will clarify whether the four‑stripe designs infringe Adidas’s trademark rights.
This story was written from reports by these outlets. Read the originals:
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